Infrastructure development with a collaborative design-forward culture:
There is business value in design even before there is business value in implementation. With the pressure from customers for better experiences and their expectations for instant gratification, organizations know the right investment is in the design, especially as a competitive differentiator. But the price for good design has always been more co-ordination and intention. With the ever expanding and evolving landscape of digital tools and data, divisions run deeper than before. Fortunately, newer technologies specifically generative AI can be brought to transform how design is done. By implementing core practices of clear accountability, cross-functional alignment, inclusion of diverse perspectives and regularly shared work, organizations can tap into new behaviors and actions that elevate design
Design boosts innovation, customer experience and top-line performance. Lack of clarity, collaboration and cross-team participation are the main limitations. Leading design teams emphasize clear accountability, cross-functional alignment, inclusion of diverse perspectives and regularly shared work. Design can also provide feedback to business and product strategy. More repeatable and inclusive design processes yield more thoughtful, customer-inspired work. Better creativity, innovation and top-line performance compound over time. For example. There can be up to 80% savings in the time it takes to generate reports. The saying is go faster and go further together.
The limitations to better design are also clear in their negatives that can be quantified as duplicate and recreate work while customer input is often left unused. Systems fracture because people will tend to avoid friction and save time. Ad hock demands tend to drift design from solid foundations. Vicious development cycles eat time.
No one will disagree to better understand a problem before kicking off a project. Many will praise or appreciate those who incorporate feedback. Many meetings are more productive when there is a clear owner and driver. Being more inclusive of others has always helped gain more understanding of requirements. Defining clear outcomes and regularly updating progress is a hallmark of those who design well. Articulation of a clear standard for design quality and leveraging a development process that is collaborative are some of the others. Leaders who are focused on organizational structure do suffer an impedance to adopting design first strategy but they could give latitude to teams and individuals to find the best way to achieve goals and run priorities and initiatives. Care must be taken to avoid creating a race to satisfy business metrics without the diligence to relieve the pain point they are solving.
Inclusivity is harder to notice. With newer technologies like Artificial Intelligence, employees are continuously upskilling themselves, so certain situations cannot be anticipated. For example, engineering leaders working with AI tend to forget that they must liaison with legal department at design time itself. The trouble with independent research and outsourced learning is that they may never be adopted. Cross-team collaboration must be actively sought for and participated in because the payoff is improved cross-functional understanding, culture-building and innovation – leading to better end product. Some teams just use existing rituals to gather quick thoughts on design ideas. Others favor offline review and more documentation prior to meetings. Sharing as a value by stressing openness, as a habit by maintaining a routine, as an opportunity to see the customer come through the work and as an avoided risk by reducing back and forth brings a culture that leads to a single source of truth. Designing must involve others but not create different versions.