We continue to review a whitepaper from Gigya which draws observations from the Forrester 2017 report based predictions on dynamics that will shape the future in the age of customer and how CIAM Solutions can help. The Forrester report mentions how customers are driving businesses - old and new to restructure their customer experience by demonstrating a willingness to shift spend. Even companies that bind customers to contracts feel the heat. Revenue risk is not the only symptom. Customers and businesses have started using the language of emotions. Companies are recognizing that customers don't forgive. This report mentions that companies can overcome these by classifying operations into emotions matrix and focus on repairing those that provoke negative emotions. The report also states that customer journey mapping is important for understanding and anticipating customer needs as they move across touchpoints
Gigya therefore cites the big challenges for identity management as follows:
1) User Experience : Legacy IAM solutions focus on security. Current CIAM solutions focus on sharing the identity across businesses.
2) Scale: While identities explode for a single individual, employee, partner or vendor, performance is maintained across levels by scaling out
3) Data structure: The vast majority of customer generated information is unstructured and requires new analytics and pipeline capabilities.
4) Integrations: This is perhaps the single biggest development cost for today's CIAM solutions as companies not only integrate with business applications but also with customer facing applications and activities.
5) Security: WebAPIs and open protocols have required changes in the way identity information is persisted and propagated. Authentication, Authorization and Auditing have taken new forms
6) Privacy and Compliance: While regional and international regulatory compliance have to be complied with, customers are requiring social networking integrations which make these tasks harder. Security breaches alone can undermine the entire CIAM solution.
These challenges are being grappled with by organizations and businesses in myriad ways which can be classified into a few categories, CIAM solution provides the ability to address all of these as one-stop shop.
Companies approach CIAM solutions in three different ways:
1) The homegrown approach which is usually chosen to maximize security and control with the pitfalls of custom coding and pricy connectors
2) The Frankenstein approach which stitch together existing IAM solutions
3) A buy it don't build it approach where CIAM providers offer cloud based services.
#puzzle
A set of block is laid out in three dimensions on a 4 by 4 matrix. There are two views presented below:
South View and East View
B B B B
B B BB B
B BB BBBB
BBBB BBBB
Find the maximum number of blocks
Solution: The blocks are maximum when the same set of blocks is cloned and contributing towards both the South View and the East View. For example the four blocks stacked one on top of another in South will not be contributing towards a four block tower in East View which will have its own four blocks. This arrangement counts clones behind the first that appear in a view as included in the final maximum solution. This gives us 38 blocks
Gigya therefore cites the big challenges for identity management as follows:
1) User Experience : Legacy IAM solutions focus on security. Current CIAM solutions focus on sharing the identity across businesses.
2) Scale: While identities explode for a single individual, employee, partner or vendor, performance is maintained across levels by scaling out
3) Data structure: The vast majority of customer generated information is unstructured and requires new analytics and pipeline capabilities.
4) Integrations: This is perhaps the single biggest development cost for today's CIAM solutions as companies not only integrate with business applications but also with customer facing applications and activities.
5) Security: WebAPIs and open protocols have required changes in the way identity information is persisted and propagated. Authentication, Authorization and Auditing have taken new forms
6) Privacy and Compliance: While regional and international regulatory compliance have to be complied with, customers are requiring social networking integrations which make these tasks harder. Security breaches alone can undermine the entire CIAM solution.
These challenges are being grappled with by organizations and businesses in myriad ways which can be classified into a few categories, CIAM solution provides the ability to address all of these as one-stop shop.
Companies approach CIAM solutions in three different ways:
1) The homegrown approach which is usually chosen to maximize security and control with the pitfalls of custom coding and pricy connectors
2) The Frankenstein approach which stitch together existing IAM solutions
3) A buy it don't build it approach where CIAM providers offer cloud based services.
#puzzle
A set of block is laid out in three dimensions on a 4 by 4 matrix. There are two views presented below:
South View and East View
B B B B
B B BB B
B BB BBBB
BBBB BBBB
Find the maximum number of blocks
Solution: The blocks are maximum when the same set of blocks is cloned and contributing towards both the South View and the East View. For example the four blocks stacked one on top of another in South will not be contributing towards a four block tower in East View which will have its own four blocks. This arrangement counts clones behind the first that appear in a view as included in the final maximum solution. This gives us 38 blocks
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