We were reviewing a whitepaper from Gigya which informs us how CIAM solution can make sure that the corporate strategy is not hostage to the IT strategy. This draws observations from the Forrester 2017 report based predictions on dynamics that will shape the future in the age of customer. That report mentions "how competitive markets are on the move.The customers are driving businesses - old and new to restructure their customer experience by demonstrating a willingness to shift spend. They are rewarding or punishing companies based on a single experience. One poor experience triggers an immediate and prolonged shift in spend to competitor. Companies are worrying about losing upto half their revenue. Even companies that bind customers to contracts feel the heat. Revenue risk is not the only symptom. Customers and businesses have started using the language of emotions. It's no longer merely the appeal and use of brands where emotions are put to work.Companies are recognizing that customers don't forgive. Moreover these numbers are not even measured and reported accurately. This report mentions that companies can overcome these by classifying operations into emotions matrix and focus on repairing those that provoke negative emotions. In fact this report clearly indicates that there will be some in-roads made in this direction this year.The third and perhaps relevant observation for CIAM solutions in this report is that the customer journey mapping is important for understanding and anticipating customer needs as they move across touchpoints and microstrategies that highlight brand value are attempted to be stretched over time from a single moment.
Gigya therefore cites the big challenges for identity management as follows:
1) User Experience : Legacy IAM solutions focus on security. Current CIAM solutions focus on sharing the identity across businesses.
2) Scale: While identities explode for a single individual, employee, partner or vendor, performance is maintained across levels by scaling out
3) Data structure: The vast majority of customer generated information is unstructured and requires new analytics and pipeline capabilities.
4) Integrations: This is perhaps the single biggest development cost for today's CIAM solutions as companies not only integrate with business applications but also with customer facing applications and activities.
5) Security: WebAPIs and open protocols have required changes in the way identity information is persisted and propagated. Authentication, Authorization and Auditing have taken new forms
6) Privacy and Compliance: While regional and international regulatory compliance have to be complied with, customers are requiring social networking integrations which make these tasks harder. Security breaches alone can undermine the entire CIAM solution.
These challenges are being grappled with by organizations and businesses in myriad ways which can be classified into a few categories, CIAM solution provides the ability to address all of these as one-stop shop.
#puzzle
A set of block is laid out in three dimensions on a 4 by 4 matrix. There are two views presented below:
South View and East View
B B B B
B B BB B
B BB BBBB
BBBB BBBB
Find the minimum number of blocks
Solution: The blocks are minimum when the same set of blocks is distinct and contributing towards both the South View and the East View. For example the four blocks stacked one on top of another in South View can be contributing towards a four block tower in East View. This arrangement counts all the eleven blocks of South as included in the final minimum solution. Plus there are three extra blocks in the East view. Together they make the minimum to be 14.
Gigya therefore cites the big challenges for identity management as follows:
1) User Experience : Legacy IAM solutions focus on security. Current CIAM solutions focus on sharing the identity across businesses.
2) Scale: While identities explode for a single individual, employee, partner or vendor, performance is maintained across levels by scaling out
3) Data structure: The vast majority of customer generated information is unstructured and requires new analytics and pipeline capabilities.
4) Integrations: This is perhaps the single biggest development cost for today's CIAM solutions as companies not only integrate with business applications but also with customer facing applications and activities.
5) Security: WebAPIs and open protocols have required changes in the way identity information is persisted and propagated. Authentication, Authorization and Auditing have taken new forms
6) Privacy and Compliance: While regional and international regulatory compliance have to be complied with, customers are requiring social networking integrations which make these tasks harder. Security breaches alone can undermine the entire CIAM solution.
These challenges are being grappled with by organizations and businesses in myriad ways which can be classified into a few categories, CIAM solution provides the ability to address all of these as one-stop shop.
#puzzle
A set of block is laid out in three dimensions on a 4 by 4 matrix. There are two views presented below:
South View and East View
B B B B
B B BB B
B BB BBBB
BBBB BBBB
Find the minimum number of blocks
Solution: The blocks are minimum when the same set of blocks is distinct and contributing towards both the South View and the East View. For example the four blocks stacked one on top of another in South View can be contributing towards a four block tower in East View. This arrangement counts all the eleven blocks of South as included in the final minimum solution. Plus there are three extra blocks in the East view. Together they make the minimum to be 14.
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